A magnificent new scheme in Soho that is set to redefine luxury living in Central London. Located in the heart of London's sought-after West End district, this development will be made up of two main buildings which, together, will present an exquisite choice of 81 studio, one, two and three apartments and 11 one, two and three bedroom penthouses. Combining dark reconstituted stone with gold decorative panelling, Block C will boast a bold, contemporary design; in contrast, Block D will draw inspiration from more traditional, Georgian architecture. With its captivating modern design, this new landmark development will stand out from the surrounding buildings and act as a marker for the new Crossrail entrance on Dean Street, which will sit immediately below the development.

Inspired by hotel-style living, this development will treat its residents to a life of luxury. Each block will have its own entrance and hotel-style reception foyer, while residents will be presented with an exceptional concierge service. With the design concept and vision conceived by internationally acclaimed interior designers each elegant abode has been carefully designed to accommodate a luxury lifestyle. Highlights of each property’s refined specification will include Geberit AquaClean bathroom technology, state-of-the-art integrated kitchen appliances by Miele and a bespoke entertainment unit — fully-equipped with an OLED Smart TV. The majority of properties at this development will also have a private balcony, a winter garden and/or a terrace.

Advantages

• Highly sought-after Zone 1 location
• Majority with private balcony, winter garden or terrace
• Exceptional concierge serviced 
• Geberit AquaClean bathroom technology
• Directly above Tottenham Court Road Crossrail

Transport accessibility

Thanks to its central location, this development will be perfectly positioned for easy, effortless access to the rest of the capital, and with the new Crossrail Interchange practically on the doorstep, residents will have the world quite literally at their feet.

Those living at the development will be able to take advantage of the exceptionally fast Elizabeth line service, which is set to reduce the journey time from this development to Heathrow Airport to just 28 minutes. Tottenham Court Road station is four minutes’ walk from this development, from which residents will be able to reach destinations such as Bank and Liverpool Street directly with Central line services. Meanwhile, the Northern line will provide a short commute to Embankment, King’s Cross St Pancras and Euston — where the Eurostar can be taken for direct connections to European destinations such as Paris and Brussels.

FEATURES

Buildings

The overall development will have two apartment buildings, Block C comprising of sixty two studio, 1, 2 & 3 bedroom apartments and Block D, comprising of nineteen 1, 2, & 3 bedroom apartments. Each building will have its own private reception foyer with access from the north and south side of Fareham Street.

Block C

Combining dark reconstituted stone with gold decorative panelling, Block C will boast a bold, contemporary design; in contrast.

Block D

Block D will draw inspiration from more traditional, Georgian architecture. This new landmark development will stand out from the surrounding buildings and act as a marker for the new Crossrail entrance on Dean Street, which will sit immediately below the development.

INTERIOR DESIGN

Each property’s refined specification will include Geberit AquaClean bathroom technology, state-of-the-art integrated kitchen appliances by Miele and a bespoke entertainment unit — fully-equipped with an OLED Smart TV.

SITE PLAN

Surrounded by some of the world’s most renowned shopping streets, venues, parks, museums, restaurants and hotels, this development will place its residents in a prime spot for entertainment, dining, relaxation and everything in between. Slightly north of it in Fitzrovia, residents will find a selection of Michelin-starred restaurants, up-market brasseries and buzzing bars; while walking west will take residents to Regent Street, one of London’s most famous thoroughfares, lined with high-end boutiques and flagship stores, such as Burberry.

A variety of entertainment will present itself as residents walk south of the development; from the historic theatres of the West End and Leicester Square’s famous Odeon Luxe – home of world movie premieres – to the famous Comedy Store which has been known to host some of the world’s biggest names in comedy. Residents will not need to walk more than twenty minutes to reach some of the city’s most acclaimed five-star hotels, famous museums and galleries, beautiful parks, and some of the most esteemed educational institutions in the country, including UCL – a top ten university.