Perfume Factory

Welcome to The Perfume Factory

Discover The Perfume Factory, a new development offering 60 homes in North Acton through Shared Ownership. Boasting excellent connections to Central London and beyond, this is your opportunity to embark on your home ownership journey. Enjoy convenient access to superb local amenities and all the attractions the capital has to offer. Each modern home is designed with high specifications to ensure both practicality and comfort, making you look forward to coming home every time.

Project Acquisition and Development

Telford Homes is excited to announce the successful acquisition of the 1.1-acre Perfume Factory site in North Acton for £28.3m from Essential Living. The development, which has recently received full planning approval, will transform the former Elizabeth Arden factory into a purpose-built build to rent scheme. It will feature 374 new homes and 1,403 square meters of commercial space across three residential towers of 12, 16, and 25 storeys, along with enhancements to the public realm.

Strategic Location and Growth Potential

Located at the heart of North Acton, the site is part of a rapidly evolving area, with thousands of new homes and significant transport improvements underway. It is situated less than a mile from the Old Oak Common regeneration area, a priority for the Mayor of London.

A Sustainable Community in the Making

This major acquisition enhances Telford Homes’ expanding Build to Rent portfolio, following the recent conditional purchase of 1-4 Capital Interchange Way in Brentford. The expansive Perfume Factory site offers a unique opportunity to create a new sustainable community in London, providing valuable opportunities for our partners, future residents, and the local community. Construction is set to commence soon, with completion planned for 2024.